Global brands are benefiting from our UX Research & Strategy. Have a look at the organizations partnering with us for trusted UX Work in Africa.
As the research partner for Facebook, our UX work involved conducting over 50 studies across 27 countries on their various services and offerings. These include Blood Donor services, Facebook Lite and Facebook Flex to name a few.
Assisted Google in conducting diary studies in Nigeria to evaluate and understand if the Slate model could recognise and solve the problem for it’s users. The outcome entailed giving direction for the design of the features, workstreams, ID as well as their visual design.
We assist Standard Bank with UX research & strategy services to help improve solutions and services for the African market.
Over the past 2 years our UX Work in Africa involved conducting various studies to understand the user’s needs when using Calibra. Starting from the initial thoughts through to prototypes across multiple countries in Africa. We focused on understanding the customer’s current mental‐model and behaviours with the sending and receiving of money.
We conducted ethnographic UX Research for Instagram in South Africa with young participants journaling their daily phone usage. This was followed by an observational study with remote interviews that focused on device, camera and app usage.
Usability testing was conducted in Egypt and South Africa for Uber’s driver prototype, to understand the user’s needs involving the design functionality and usability of the app. We gained insight and noted user behaviour when on the app, assisting us to improve and align with their customer’s expectations.
The aim of this research was to understand the context of the information about COVID-19 that participants wanted and how that context fitted within their experience with WhatsApp. We also wanted to establish how participants learnt about the Government WhatsApp service in South Africa.
We redesigned the process of the staff share trading portal to provide a more intuitive and user-centric approach. We conducted validation user testing with the current users of the system to ensure that the design met all the expectations and the staff members needs.
We performed a campaign impact study to measure the effectiveness of a campaign within the communities in regards to Malaria. A baseline study was conducted in 3 African countries (Kenya, Nigeria and Zambia) where we explored the current understanding of Malaria as well as the everyday social issues.
We conducted a research study for the Gates Foundation and their strategic partners in South Africa. The primary objective was gaining a deep understanding of how the current mental-models of HIV patients influence their behaviour, perceptions and attitudes in terms of becoming aware of their status and managing their health. We also conducted in-depth interviews with healthcare workers to gain an understanding of how they were providing care and information to HIV patients.
Conducted usability research to gain insight into the navigation design model for the new KaiOS smart phone. We also gained insight into whether it is aligning to mental-models across an audience with limited experience using phones, internet and who may be illiterate.
For Standard Bank we conducted a study to unpack the last mile supply chain ecosystem in Ivory Coast, with the intention to find potential partners.
Discover what drives music streaming behavior in South Africa and Nigeria. This Spotify user research study by Mantaray Africa and Beyo Global reveals insights into value perception, Free vs. Premium conversion, and untapped opportunities around fandom and user engagement.
Our work with the SANBS was part of a multi-country blood donor project. A study was designed to build empathy and understanding of blood donors across Africa. We assisted in identifying fundamental product pain points and prioritised solutions to improve the donor’s experience in the various regions.
Discover what 400 participants across South Africa, Kenya, Nigeria, and Ghana taught us about identity, language, and cultural stereotypes. This Google-backed UX research study reveals how deeply local language and nuanced context shape inclusive design.
Discover how Zulu-speaking users shaped persona design in South Africa—insights that helped inform the EPIC paper Decolonising LLMs in African Contexts.
Discover how young users in India, Indonesia, Brazil, and Mexico choose video platforms, and what Meta learned about the role of video quality, user habits, and emotional connection in platform preference based on a global UX research study by Mantaray Africa.
What happens when group chats feel less like connection and more like chaos? Our research with Nigerian users reveals why trust, consent, and cultural context are essential to designing inclusive group communication features.
Discover how the Gates Foundation partnered with Futurice and Mantaray Africa to conduct multi-country UX research across India, Nigeria, Ethiopia, and DRC, uncovering cultural insights to design a locally relevant LSFF digital solution.
Read how 12 Nigerian users are shaping the Reels creation experience on Facebook Lite. This UX case study explores audio selection, DIY content creation, and design strategies for emerging markets, revealing key insights to inform inclusive, low-bandwidth product design.
In-depth UX research across Zambia, Zimbabwe, and Lesotho reveals what informal traders really need. Explore how culturally grounded insights drive impactful UX research in Africa.
In this case study, discover how in-depth UX research in Kenya and Tanzania uncovered the critical role of language in shaping digital product experiences. Learn how cultural context, tone of voice, and local language preferences influence user trust, usability, and engagement, essential insights for creating successful products in emerging markets.
A UX research study for Meta across South Africa, Mexico, Brazil & the Philippines reveals why users with high‑end Android phones still prefer Facebook Lite driven by culture, emotion, and data use.
UX research in Nigeria reveals how Meta Novi users perceive digital identity, video selfies, and data privacy. Learn how insights from 12 participants helped improve usability and trust in emerging markets.
UX Research: How users perceive data-saving features. Discover what users in Nigeria & South Africa really think about data-saving features and mobile trust. UX research insights for data-conscious markets.
This case study explores how 16 everyday users in Nigeria engage with social commerce what they buy, how they build trust with sellers, and why informal platforms are reshaping digital shopping in emerging markets. Rich qualitative insights for UX and product teams.
