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October 29, 2024

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June 18, 2024

mantarayux

🔍UX company specialising in creating, researching & strategising inclusive & diverse digital experiences #UXAgency
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We are pleased to announce that our CEO, Helga Ste

We are pleased to announce that our CEO, Helga Stegmann, has been invited to speak at the AI for Developing Countries Forum (AIFOD) 2025, taking place next week at the United Nations in Vienna.

Helga will join a panel of global leaders to explore how public-private partnerships can unlock meaningful, inclusive AI impact across the Global South.

As founder of Mantaray Africa, Helga brings deep insight into designing AI that truly works for people, rooted in cultural context, linguistic diversity, and everyday lived realities across Africa.

We’re proud to see African expertise represented on a global stage, shaping the future of human-centred AI from the ground up.

See the 🔗 in bio for the AIFOD agenda

#AIFOD2025 #UnitedNations #GlobalSouthVoices #UXResearch #PublicPrivatePartnerships #HumanCentredAI #DesignForInclusion #MantarayAfrica #AfricaInAI #AIForGood

Why are young adults choosing one video platform o

Why are young adults choosing one video platform over another?

It’s not just about streaming quality.
In our global study for Meta, we explored how young adults in India, Indonesia, Brazil, and Mexico choose where to watch videos. From data-saving to emotional connection and cultural relevance, platform loyalty is shaped by more than just playback speed.

This work combined diary studies and in-depth interviews to surface insights that are shaping product thinking.

- Why trust is earned over time
- Why local content beats perfect resolution
- Why context matters, always

Read the full story link in bio

#UXResearch #EmergingMarkets #GlobalUX #VideoPlatform #UserInsights #MantarayAfrica #UXStrategy #MetaResearch #HumanCentredDesign #CulturalContext #DigitalExperience

What happens when you ask 400 people across Africa

What happens when you ask 400 people across Africa to describe the stereotypes they live with, in their own language?

Our latest UX research study for Google uncovered the emotional power of language and the deeply local nature of identity. From South Africa to Nigeria, culture and context reshaped every response.

Inclusive design begins with inclusive research. Let’s build better, together. Read the story (Link in bio)

#UXResearch #InclusiveDesign #GoogleAfrica #MantarayAfrica #CulturalUX #OurWork #Stereotypes

What truly makes music streaming worth paying for

What truly makes music streaming worth paying for in emerging markets?

Our recent study explores the deeper motivations of music streamers in Nigeria and South Africa, highlighting how they value music beyond pure entertainment.

Read the details in our blog (link 🔗 in bio) and discover the insights that drive real conversion!

#MusicStreaming #PremiumUsers #SpotifyInsights #UXResearchAfrica
#UXResearch #SpotifyAfrica #EmergingMarkets #FandomEconomy #MantarayAfrica #DesignForRealPeople #OurWork

Why Mantaray Africa? We provide customers truth a

Why Mantaray Africa?

We provide customers truth across culturally diverse regions. At Mantaray Africa, we dig deep across cultures, countries, and sectors to give you insights that actually reflect the people you’re trying to reach.

From local communities to global markets, our research helps you see the full picture.

Curious to learn more? Let’s chat: visit our website mantaray.africa

It's always great receiving this type of feedback

It's always great receiving this type of feedback 😊
One of the benefits of working with Mantaray Africa is our agility and ability to co-ordinate our teams and partners across different countries to provide the best and most efficient outcomes for our clients.

Get in touch to see how we can assist you, mail us at info@mantaray.africa

#UXR #UXResearch #UXRAfrica #UXAgency #UXRAfrica

Research team? This is for you! 😁 Would you l

Research team? This is for you! 😁

Would you like to:
- Increase the productivity and happiness of your UX practitioners to carry out user research?
- Empower product owners to actively engage in UX activities in your company?
- Enable marketing teams to use UX insights as rich inputs?
- Enable organisations to make customer-centric decisions efficiently and quickly?

✅ Introducing ResearchOps!

Welcoming ResearchOps Training:
Customer centricity is the recipe for success in today's competitive marketplace by understanding customers' needs thoroughly through User Research.

Organisations these days expect research teams to provide actionable research insights, but researchers find it difficult to keep research and admin work balanced.

🌐 ResearchOps simplifies these issues so teams can prioritise what counts.

We are delighted to welcome our ResearchOps training program.
Guided by seasoned practitioners, this training is an interactive, hands-on space in to learn ResearchOps principles and create actionable plans for implementing research in your organisation.

💻 To learn more visit - https://mantaray.africa/training/research-ops/ or use the link in our bio

📣 Attention Research Teams! This is for YOU! St

📣 Attention Research Teams! This is for YOU!
Struggling to balance research with operational tasks? Want to enhance efficiency, empower product owners, and drive customer-centric decisions?

Introducing ResearchOps Training – a hands-on, expert-led course designed to help you:
- Streamline research workflows
- Empower UX teams & product owners
- Build sustainable ResearchOps frameworks
- Boost UX Maturity in your organisation
- Transform insights into action and level up your research impact!

💻 Find out more here: https://mantaray.africa/training/research-ops/
Contact us: marketing@mantaray.africa

#UXResearch #ResearchOps #UXTraining #CustomerCentricity

☺️ Such a great testimonial 👌 Human centred

☺️ Such a great testimonial 👌 Human centred research that speaks to the customer's needs always delivers results.

How sure are you that your product adequately services your client's needs? Get in touch with us to talk about your UX research - info@mantaray.africa

#UXR #UXResearch #ResearchAfrica #UXAgency

ResearchOps is here! 😄 Empower your UX research

ResearchOps is here! 😄 Empower your UX research efforts with the tools and strategies to improve efficiency and impact. ResearchOps training equips you with practical knowledge to streamline research practices and drive results.
What you will gain:
- A clear understanding of research operations essentials
- Hands-on training with practical exercises and real-world examples
- Opportunities to network with specialists from diverse sectors
- A certificate of participation sponsored by the UXalliance

Don't miss out on the chance to elevate your research game. Find out more here https://mantaray.africa/training/research-ops/ or use the link in our bio

#LearnUX #UXCourse #UXResearch

Make this the year you get your UX-PM Certificatio

Make this the year you get your UX-PM Certification! 🙌
Our May and June dates are now secured and you and your team can learn the ins and outs of UX to elevate your offering.

The UX-PM Certification is an international training program designed for digital & IT managers including product owners, marketing managers and project managers who want to be skilled in UX.
We are the sole African agency to provide UX-PM training. Over 6000 professionals around the globe are already certified.
Are you going to be next?

👉 More info here: https://mantaray.africa/training/ux-pm-training/ or use the link in our bio

#UXPM #ProjectManagementCourse #PMCourse #LearnUX

🙌 We are THRILLED to welcome a brand new offeri

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