INSIGHT | KNOWLEDGE | DIVERSITY
Researching and Designing digital products and services for the African market. We help businesses understand the customer’s truth, enabling the creation of lasting and enjoyable service experiences for their customers across all their platforms.
15 years old | 5500+ people interviewed | 600+ UX projects delivered
Customer insights | Value proposition
We help with the mapping of the customer journey through your service, providing cultural context and insight, creating a value proposition that is compelling and customer orientated.
Customer Insights | Context
We understand the customer’s truth through performing qualitative research. We provide you with a better understanding of your customer’s pain-points, needs, context of use and moments of delights, showing you where the opportunities lie.
Service Design | Product Framework | Wireframing
We offer full service design from low-fidelity wireframing, proof of concepts, clickable prototypes for testing all the way to final high-fidelity designs of a service or product that customers will love.
UX-PM Certification | UX Training
We offer UX product management training that enable the delivery and measurement of UX across the business, as well as building your internal service design and UX capability.
We believe in crafting the user’s experience, through understanding the customer’s truth and designing for the entire customer journey across the multiple touchpoints.
We have a footprint across 46 countries with 23 in-country teams that we have trained to conduct quality UX research.
We are curious
We believe in embracing and designing for diversity and cultural inclusion, it is only through understanding what makes us unique that we can truly design for this market.
As the South African partner to International UXalliance, we adhere to international best-practice and quality standards which we apply across the continent.
User test participants
A returning customer becomes a loyal customer and a loyal customer is the best kind to have.
Boost project success rates through building UX product management capacity and develop methods for differentiating products.
Designed specifically for digital project,
product and marketing professionals
Internationally recognised and certified
by UXalliance, a global network of 26
leading independent UX companies.
Covid Safety Measures:
In-homes preferred or a central lab
- All moderators and translators are working from home.
- Wearing a mask and keeping a social distance.
- Sanitising all surfaces and devices between sessions.