Understanding the fundamentals of UX is a critical first step, regardless of your background or objective. UX-PM Training is ideal for product managers who want to learn how to integrate user experience.
What is UX-PM Training?
UX-PM is an internationally recognised user experience (UX) training program accredited by the UXalliance.
Mantaray Africa is the sole African owned company offering UX-PM training. Helping organisations to increase design maturity and succeed with new business challenges, by empowering professionals to adopt a customer-centric approach in their practice.
There are 3 Levels to UX-PM Training?
Each level expands your knowledge of UX and how to integrate and manage it to achieve effective user experience in your projects.
15,000+
Professionals Worldwide
Already Certified
UX-PM training is designed for professionals who want to enhance their user experience expertise.
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UX-PM Certification Program. Levels 1, 2 & 3
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UX Basics. Covering UX basics for beginners
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Co-Creation Workshops. Foster collaboration and innovation
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Design Sprints. Accelerating product and service design
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Service Design. Optimizing the human experiences
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Moderation & Facilitation. Effective UX processes
If you are curious about user experience and want to better understand how to integrate UX activities into your project workflows and decision-making this program is for you.
The program is ideal for product owners, project managers, interactive marketing managers, and IT professionals.
Join the UX-PM certification program
Adopting UX-PM Training
Ever wondered how to ensure UX is considered in a project? How to include UX tools? How to cultivate a user centered design culture? UX-PM 1 is for digital product, marketing, and project managers, who want to understand the fundamentals of UX, adopt UX methodologies in projects and encourage a customer-centered design culture in their organisations.
Level 1 – Course Overview
This User Experience training session strikes a balance between theory, problem-solving, and case-based reasoning.
- Understand key UX concepts and methods.
- Become a proponent of user-centred design in your organisation.
- Become familiar with methods to integrate UX design in your projects
- The definition of UX, basic principles of UX and ROI, UX tools and methodology at various phases of product development
- Integrate and roll out of UX design examining various case studies and illustrations
- Immersion and practical application of UX techniques: UX strategy and workshops, qualitative and qualitative research, personas, usability testing
- A combination of theory, problem-solving exercises and case studies
The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the UXalliance course instructor.
Executing UX-PM
Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centered design? UX-PM 2 is for digital product, marketing, and project managers, who need a deeper understanding of UX activities. You’ll learn how to select specific methods, plan their execution and progress through project phases to achieve a greater product/service quality.
Level 2 – Course Overview
Training sessions strike a balance between theory, problem-solving, and case-based reasoning.
- Integrate user experience into a project to fulfill business objectives and market demands
- Optimise quality and effectiveness of a product or service experience by incorporating the principles of user-centred design
- Plan for incorporating UX methods at each stage of a digital project
- Prepare practical materials: toolkits and checklists for managing UX activities, creating an RFP to commission UX work
- Understand the User Centred Design (UCD) lifecycle and how to incorporate it into IT development
- Incorporate business objectives and vision into a UX strategy
- Connect UX strategy and design requirements to product strategy
- Service design and product design and how UCD fits with both
- Identify user needs through qualitative and quantitative user research
- Translate UX strategy and user needs into design requirement through prototyping
- Evaluate and test design solutions, locally and internationally
- A combination of theory, problem-solving exercises and case studies
The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the UXalliance course instructor.
Leading UX-PM
The third course, UX-PM3, is for anyone who wants to build a UX team and incorporate UX vision and leadership in the organisation’s business strategy. We’ll explain the various profiles of a typical user experience team and how to hire the right UX resources. You’ll also learn how to carry out a UX project successfully by:
- Defining UX KPI metrics (quantitative and qualitative)
- Integrating UX activities effectively (strategy, planning, workflow)
- Measuring the impact of UX on the project, and
- Communicating outcomes
Level 3 – Course Overview
Training sessions strike a balance between theory, problem-solving, and case-based reasoning.
- Plan and integrate UX activities in the context of a digital strategy across projects and work streams
- Define UX metrics and KPIs
- Measure and communicate the impact of UX on operational, financial and brand performance to inform global-level strategies
- Build UX capability internally or externally
- Plan and manage projects integrating UX tools and methods
- Identify UX opportunities and build a business case to realise them
- Tailor design briefs to requirements, organizational context and product strategy
- Build a UX team and incorporate UX expertise in project planning
- Define UX objectives, metrics and performance indicators
- Immersion and practical application: techniques to define UX business opportunities, evaluating UX experts, defining UX metrics, individual reflection and group discussion
- A combination of theory, problem-solving exercises and case studies
The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the UXalliance course instructor.