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UX Research in Nigeria

October 29, 2024

Epic 2024 Conference

October 17, 2024

UX Research Meets AI

June 18, 2024

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🔍UX company specialising in creating, researching & strategising inclusive & diverse digital experiences #UXAgency
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What is the UX-PM Certification and why does it ma

What is the UX-PM Certification and why does it matter?

The UX-PM Certification is a globally recognised programme designed to help product, design, and digital leaders integrate user experience into strategy, decision-making, and delivery.

It equips teams with the tools to align business goals with user needs, ensuring that products are not only functional, but truly meaningful for the people who use them.

Mantaray Africa is proud to deliver the UX-PM Certification across Africa as the continent’s exclusive training partner.

Learn more or register: Link in bio

#UXPM #UXPMCertification #UXTraining #UXLeadership #ProductLeadership

Curious about ResearchOps and why it’s becoming es

Curious about ResearchOps and why it’s becoming essential for modern UX teams?

ResearchOps helps organisations streamline research, manage knowledge, and scale insights across teams.

We explore how better research operations lead to better decisions and stronger user experiences.

Link in bio

#ResearchOps #UXResearch #DesignResearch #UserInsights #MantarayAfrica

Designing for emerging markets means designing for

Designing for emerging markets means designing for reality.

In Nigeria, where connectivity, devices, and data constraints shape digital behaviour, we explored how people create Reels on Facebook Lite.
Through conversations with 12 Nigerian creators, we discovered:

• Reels creation is learned socially
• Audio drives creative expression
• Simplicity is critical for participation

These insights are helping shape more inclusive and intuitive product experiences.

Read the case study: Link in bio

#UXResearch #EmergingMarkets #HumanCentredDesign #InclusiveDesign #NigeriaUX #DesignForAfrica

Want the latest UX insights from across Africa del

Want the latest UX insights from across Africa delivered straight to you?

Join the Mantaray Africa newsletter and stay connected to our research, stories, and events.

Subscribe here: Link in bio

Crafting human experiences starts with one thing:

Crafting human experiences starts with one thing: understanding people.

At Mantaray Africa, we help organisations uncover the insights behind human behaviour so they can design products, services, and experiences that truly resonate.

Because the best experiences are not designed for users they are designed with a deep understanding of them.

Contact us: Link in bio

#UXResearch #HumanCenteredDesign #ExperienceDesign #UserInsights #MantarayAfrica

Research across Africa can be complex. Different

Research across Africa can be complex.

Different contexts, cultures, languages, and realities.

But it’s exactly this complexity that makes the insights so valuable.

We’re proud to support organisations by navigating these challenges and uncovering the real stories, behaviours, and needs of people across the continent.

Feedback like this reminds us why thoughtful, rigorous research matters.

Contact us: Link in bio

#HumanCenteredDesign #ResearchInAfrica #UserInsights #MantarayAfrica

Together with our UXalliance partners at Bold Insi

Together with our UXalliance partners at Bold Insight, we explored how users in Kenya and Tanzania experience language inside a mobile app, beyond translation, into tone, culture, and connection.

Our findings didn’t just inform the product, they also contributed to the EPIC 2024 paper, “Decolonising LLMs: An Ethnographic Framework for AI in African Contexts,” exploring how language and culture shape trust in AI.

Our takeaway?
Language is UX. In emerging markets, it deserves the same design attention as features and flows.

Read the case study: Link in bio
Explore the EPIC paper: Link in bio

hUXResearch #Localization #EPIC2024 #LanguageMatters #KenyaUX #TanzaniaUX #EmergingMarkets #InclusiveDesign #MantarayAfrica

AI is everywhere. But how are young people in Afri

AI is everywhere. But how are young people in Africa actually experiencing it?

In this continued conversation from our AfriYouth research, Nercy Olivia Lucas shares some of the challenges and learnings emerging from youth perspectives on AI.

The research reveals that while many young people are curious about AI, their experiences are shaped by factors like access, relevance, and how these technologies fit into their everyday lives.

Together with Helga Stegmann, we unpack what this means for organisations designing technology for the next generation. Understanding youth means listening first.

Let's connect: Link in bio

#AfriYouth #UXResearch #AIinAfrica #YouthInsights #HumanCenteredDesign #MantarayAfrica

Behind every strong product decision is a communit

Behind every strong product decision is a community of practitioners sharing knowledge, experience, and perspective across borders.

The UX-PM Certification is supported by a global network of partners spanning Europe, the Americas, Africa, and Asia, each bringing their own context, expertise, and lessons from the field.

Together, this network helps teams move beyond theory and build practical UX capability inside organisations around the world.

At Mantaray Africa, we’re proud to contribute our perspectives to this global conversation helping ensure that the future of UX is shaped by diverse contexts, and shared learning.

Because better UX doesn’t come from one place. It comes from a global community designing better experiences together.

Register your team here: Link in bio

#UXPM #UXCertification #UXCommunity #HumanCenteredDesign #UXLeadership #ProductTeams #DesignThinking #MantarayAfrica

Through the UXalliance global network, organizatio

Through the UXalliance global network, organizations can access one seamless research process across the world, combining deep local expertise with coordinated global delivery.

With 29 member companies, 750+ UX experts, research facilities across 60+ locations, and work spanning 90 countries, UXalliance brings together the best minds in UX to deliver culturally grounded insights at scale.

Mantaray Africa is proud to be the African partner of the UXalliance, contributing our regional expertise while collaborating with world-class research teams across continents.

Because the best global insights happen when local voices are truly understood.

One team.
One process.
Global insight.

#UXalliance #UXResearch #GlobalResearch #UserResearch #MantarayAfrica #HumanCenteredDesign #DesignResearch #GlobalUX #UXStrategy

Is your research practice struggling to keep up wi

Is your research practice struggling to keep up with demand?

Many teams want more user insight, but without the right systems in place, research quickly becomes chaotic recruitment is slow, knowledge gets lost, and teams repeat the same work.

That’s where ResearchOps comes in.

By building the right processes, tools, and governance, organisations can turn research from a bottleneck into a scalable capability.

Because great research should drive confident decisions.

Register now: Link in bio

#ResearchOps #UXResearch #ScalingResearch #UserResearch #ProductTeams #DesignOps #MantarayAfrica

What does meaningful fintech design look like in t

What does meaningful fintech design look like in the real world?
It starts on the ground. Not in a boardroom.

Together with Standard Bank South Africa, we explored the lived realities of informal traders across Zambia, Zimbabwe, and Lesotho, the entrepreneurs who keep local economies moving every day.

Through diary studies, interviews, and local-language research, we uncovered how traders manage cash flow, navigate challenges, and create ingenious workarounds to keep their businesses running.

What we learned reshaped how digital financial tools should work for them.

Read the full story here: Link in bio

#UXResearch #AfricaUX #InclusiveDesign #EmergingMarkets #FintechUX #DesignWithImpact #MantarayAfrica #StandardBank

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