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UX Research in Nigeria

October 29, 2024

Epic 2024 Conference

October 17, 2024

UX Research Meets AI

June 18, 2024

mantarayux

🔍UX company specialising in creating, researching & strategising inclusive & diverse digital experiences #UXAgency
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Build stronger teams with a shared UX language. Build stronger teams with a shared UX language. 

The UX-PM Certification for Teams helps organisations improve stakeholder communication, collaborate more effectively, and grow internal UX capability, so better decisions happen faster.

Register your team for 2026. If you’re ready to align product, design, and business around UX, let’s talk. 

Link in bio

#UXPM #UXTraining #UXLeadership #ProductTeams #DesignLeadership #MantarayAfrica #UXalliance
As research grows, systems matter. Our ResearchOp As research grows, systems matter.

Our ResearchOps Training helps teams build structure around recruitment, insights, and governance turning scattered research into a scalable practice.
Make the shift to research done right.

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#ResearchOps #UXResearch #UXTraining #UserResearch #DesignOps #MantarayAfrica
Local teams. Real context. Research you can trust. Local teams. Real context. Research you can trust.

Our clients value what sets Mantaray Africa apart, in-country research teams who understand culture, language, and lived experience, delivering insight that goes far beyond surface data.

That’s why partners choose us and come back. 

Let's connect: Link in bio

#MantarayAfrica #UXResearch #ResearchInAfrica #AfricaUX #LocalInsight #HumanCenteredDesign #TrustedPartner
What makes Gen Z pick one video platform over anot What makes Gen Z pick one video platform over another?
(Hint: it’s not just video quality.)

We partnered with Meta to explore viewing behaviour across India, Indonesia, Brazil, and Mexico and what we found goes beyond performance metrics.

~ Local content builds connection
~ Trendiness shapes trust
~ Context defines expectations

We used 7-day diaries + deep interviews to uncover insights already shaping product strategy. Watch this short video for a glimpse behind the research.
 
Full story here: Link in bio

#UXResearch #GenZInsights #EmergingMarkets #MantarayAfrica #GlobalUX #VideoPlatforms #InclusiveDesign #UserBehaviour #ProductStrategy #Meta #DigitalExperience
Why choose Mantaray Africa? Because real insight Why choose Mantaray Africa?

Because real insight comes from real understanding. 

We work at the intersection of culture, context, and UX expertise turning lived experiences into clear, actionable insights that help teams design with confidence across Africa.

If you’re looking for a research partner who listens deeply, adapts fast, and delivers impact that lasts you’re in the right place.

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#WhyMantaray #MantarayAfrica #UXResearch #AfricaUX #ResearchInAfrica #HumanCenteredDesign #DesignWithImpact
Stay connected to the work shaping UX across Afric Stay connected to the work shaping UX across Africa.
Get our latest research, insights, and events delivered straight to your inbox.

Sign up for our newsletter: Link in bio
What does Reels creation look like in Nigeria wher What does Reels creation look like in Nigeria where data is limited but creativity knows no bounds?

We spoke to 12 young Nigerian creators using Facebook Lite to tell their stories in bold, resourceful ways.

Here’s what we learned:
 Reels are learned socially, not through tutorials
 Audio isn’t background: it’s the emotional core
 Simplicity isn’t a luxury: it’s a make-or-break factor

This isn’t just product feedback.
It’s a call to design with real people, real context, and real constraints in mind.

Dive into the full case study: Link in bio

#UXResearch #InclusiveDesign #EmergingMarkets #HumanCentredDesign #NigeriaUX #MobileFirst #DesignForAfrica #ContentCreation #UserExperience #ReelsUX
UX-PM is truly global The UX-PM Certification is UX-PM is truly global 

The UX-PM Certification is delivered worldwide through a trusted network of partners empowering digital leaders across continents to speak the language of UX and lead with confidence.

Proudly brought to Africa by Mantaray Africa, your exclusive UX-PM training partner on the continent.

Register now for the 2026 intake and join a global community of UX-driven leaders.

Link in bio

#UXPM #UXTraining #UXLeadership #ProductManagement #GlobalUX #MantarayAfrica #UXalliance
Research shouldn’t feel chaotic it should scale wi Research shouldn’t feel chaotic it should scale with confidence.

Our ResearchOps Training gives your team the tools to grow research impact, recruit participants more effectively, manage insights better, and stay compliant every step of the way.

If your product team is ready to move from ad-hoc research to a well-run research practice, this training is for you.

Register here: Link in bio

#ResearchOps #UXResearch #UXTraining #UserResearch #ProductTeams #DesignOps #MantarayAfrica
What happens when language "feels" right, not just What happens when language "feels" right, not just reads right?

Together with our UXalliance partners at Bold Insight, we explored how users in Kenya and Tanzania experience tone, clarity, and cultural resonance inside a mobile app.

The insights didn’t just improve UX; they helped shape the EPIC 2024 paper:
“Decolonising LLMs: An Ethnographic Framework for AI in African Contexts”, exploring how language, culture, and tone shape trust in AI.

Our biggest lesson?
Language is UX. And in emerging markets, it deserves the same design attention as features, flows, and visuals.

Don’t just translate – connect.

~ Case study: Link in bio
~ EPIC paper: Link in bio

#UXResearch #EPIC2024 #LocalizationMatters #LanguageIsUX 
#InclusiveDesign #BoldInsight #KenyaUX #TanzaniaUX #EmergingMarkets 
#MantarayAfrica
Great experiences don’t just happen they’re design Great experiences don’t just happen they’re designed with heart, context, and a whole lot of listening. 

At Mantaray Africa, we mix UX strategy, research, design, and training to help teams create products that feel right for real people, real cultures, and real life across Africa.

Let’s build what truly matters: Link in bio

#DesignWithImpact #UXResearch #UXDesign #AfricaUX #MantarayAfrica #HumanCenteredDesign #InclusiveDesign
UX-PM is global, and Africa is on the map. The UX UX-PM is global, and Africa is on the map.

The UX-PM Certification is delivered in countries across the world and you can now start registering for the 2026 intake.

As the exclusive UX-PM training partner in Africa, Mantaray Africa is proud to bring this globally recognised certification to leaders across the continent.

Secure your spot for 2026 ~ Link in bio

#UXPM #UXTraining #UXLeadership #ProductManagement #UXalliance #MantarayAfrica #GlobalUX
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