Considerations for UX Research in Ethiopia

For Africa month we wanted to show you a sneak behind the scenes on our projects along with the realities and contingencies that our team take to ensure that we accurately gather all the user experience research insights that our clients need. We start off with a project in Ethiopia and introduce you to our technical manager, Fortune, who is also an excellent doccie host.

We specialize in research that is representative and inclusive. If you want to discuss doing an in – country UX research project, get in touch with us at

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