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UX Research in Nigeria

October 29, 2024

Epic 2024 Conference

October 17, 2024

UX Research Meets AI

June 18, 2024

mantarayux

🔍UX company specialising in creating, researching & strategising inclusive & diverse digital experiences #UXAgency
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"I will definitely work with them again." That's

"I will definitely work with them again."

That's the kind of feedback that tells us we're doing something right. Our local research teams across Africa don't just collect data, they bring the contextual knowledge that makes research actually useful.

This is what client trust looks like.

Learn more about our approach at https://mantaray.africa/

#MantarayAfrica #ClientTestimonial #ResearchOps #AfricaInsights

A user can tap every button correctly and still no

A user can tap every button correctly and still not trust your product. The reason is rarely the interface.

Most design audits stop at layout, hierarchy, and flow. They skip the words sitting inside those flows entirely, as if language is decoration rather than infrastructure.

We tested that assumption directly. Alongside our partners at UXalliance and Bold Insight, we studied how users in Kenya and Tanzania read tone, phrasing, and meaning inside a mobile app. The pattern was consistent: when the language felt off, usability and trust dropped together, even when the design itself was sound.

That finding didn't stay contained to one app. It fed into the EPIC 2024 paper, "Decolonising LLMs: An Ethnographic Framework for AI in African Contexts," which asks the same question at the scale of AI systems: whose language, and whose assumptions are these models actually built on?

Design the interface all you want. If the language wasn't designed too, the experience wasn't either.

Case study: Link in bio
EPIC paper: Link in bio

#UXResearch #EPIC2024 #LanguageIsUX #Localization #EmergingMarkets #InclusiveDesign #MantarayAfrica

Stop treating Africa as a single data point. It'

Real economies. Invisible users. No design system

Real economies. Invisible users. No design system built for them.

We partnered with Standard Bank South Africa to research informal traders across Zambia, Zimbabwe, and Lesotho.

Diary studies. Local-language interviews. On-the-ground reality.

The findings changed our design direction completely.

Read the full story: Link in bio

#UXResearch · #AfricaUX · #InclusiveDesign · #EmergingMarkets · #FintechUX · #DesignWithImpact · #MantarayAfrica · #StandardBank

The best products aren't built by the smartest ind

The best products aren't built by the smartest individuals. They're built by the most aligned teams.

Talent alone doesn't close the gap between a good idea and a great product. What does? A shared way of thinking, one where product, design, and business aren't pulling in separate directions but working from the same foundation.

When UX becomes a common language across a team, decisions sharpen, friction drops, and the work moves faster toward outcomes that actually matter.

The UX-PM Certification is built for this. Not just to develop individual capability but to shift how entire teams approach the work.

registrations are open here: Link in bio

#UXPM #UXLeadership #ProductTeams #Collaboration #HumanCenteredDesign #MantarayAfrica

Innovation without humanity isn't progress. It's j

Innovation without humanity isn't progress. It's just noise.

UXmasterclass 2026 exists for the people who know the difference. Practitioners, researchers, and design leaders who believe the measure of great technology is how well it serves the person using it.

Mantaray Africa is proud to stand behind this event as a UXalliance partner. If this is your world, Lisbon is where you need to be.

📍 Lisbon, Portugal
📅 October 14–15, 2026
🎯 Bridges to Tomorrow: Connecting Innovation to Human Experience
🏛️ Hosted by Tangível and UXalliance

Register and follow updates: https://www.uxmasterclass.com/

#UXmasterclass2026 #UXalliance #HumanCenteredDesign #UXResearch #MantarayAfrica #DesignLeadership

Great research doesn't happen by chance. It happen

Great research doesn't happen by chance. It happens by design.

Behind every high-performing research team is a system that makes consistent, impactful work possible. That system is ResearchOps.

It covers everything your team needs to stop firefighting and start leading. Recruitment, tooling, governance, insight delivery. The full infrastructure that turns research from a reactive task into a strategic capability.

At Mantaray Africa, we help teams build that foundation. Ready to make research work better for your organisation?

Register here: Link in bio

#ResearchOps #UXResearch #UXLeadership #HumanCenteredDesign #MantarayAfrica

The best of UX in Africa, delivered straight to yo

The best of UX in Africa, delivered straight to your inbox. The Mantaray Africa newsletter brings you the latest news, events, and the research thinking shaping human-centered design across the continent.

One sign-up. No noise. Just work that matters.

Tap sign up: Link in bio

#UXResearch #AfricaInsights #DesignThinking #HumanCenteredDesign #MantarayAfrica

Better hardware doesn't mean users want more from

Better hardware doesn't mean users want more from your app.

That's the uncomfortable truth sitting inside this research.

Across four countries, users with high-end phones were choosing Facebook Lite. Deliberately. Repeatedly. For reasons rooted in data costs, trust, simplicity, and identity, not limitation.

If your product strategy assumes capability drives adoption, this research will challenge that.

It should.

→ Read what we found: Link in bio

#UXResearch #ProductDesign #EmergingMarkets #MobileStrategy #BuildingForHumans #DesignLeadership #AppDevelopment #TechInclusion

Real behaviour doesn't happen in a lab. It happens

Real behaviour doesn't happen in a lab. It happens in a market stall, on a minibus, in a home with three generations sharing one device. That's where we show up.

Mantaray Africa takes research into the field, using mobile labs and field-ready technology to capture how people actually interact with products in the conditions they actually live in.

Because insight gathered at the source is the only kind worth building on.

Let's connect: Link in bio

#UXResearch #FieldResearch #HumanCenteredDesign #EmergingMarkets #MantarayAfrica

Four countries. One clear pattern. Gen Z picks pl

Four countries. One clear pattern.

Gen Z picks platforms based on culture, not quality. Trending content. Local relevance. Everyday trust.

We partnered with Meta across India, Indonesia, Brazil, and Mexico to find out why. Diary studies and real-world interviews gave us the answer that surveys never would.

Understand the culture. The product follows.

Read more: Link in bio

#GenZ #EmergingMarkets #GlobalUX #DigitalBehaviour #ConsumerInsights #MantarayAfrica #Meta

Free works. So why pay? We took that question to

Free works. So why pay?

We took that question to Nigeria and South Africa with Spotify and Beyō Global.

The answer wasn't features:
Not ads. Meaning: people pay to feel part of something.
Not specs. Identity: the product becomes a statement about who they are.
Not utility. Fandom: loyalty to an artist converts faster than any feature.

In these markets, value isn't what a product does. It's how it fits.
Still designing Premium as an upgrade? You're missing the bigger opportunity.

Full research here: Link in bio

#UXResearch #ProductDesign #EmergingMarkets #Spotify #BeyōGlobal

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