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UX Research in Nigeria

October 29, 2024

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October 17, 2024

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June 18, 2024

mantarayux

🔍UX company specialising in creating, researching & strategising inclusive & diverse digital experiences #UXAgency
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Throwback to our AfriYouth study and the learnings Throwback to our AfriYouth study and the learnings that still shape how we think about youth, culture, and technology across Africa. 

In this clip, Helga Stegmann and Nercy Olivia Lucas share why these insights matter and what they reveal about designing with real context (not assumptions).

Want to run meaningful research across the continent?

Contact us: link in bio

#AfriYouth #UXResearch #UXAfrica #ResearchInAfrica #HumanCenteredDesign #InclusiveDesign #MantarayAfrica
Research teams: Tired of admin stealing your insig Research teams: Tired of admin stealing your insight time? Let’s fix that!

Our ResearchOps Training helps you cut the chaos, streamline your workflow, and scale research with confidence so you can get back to what matters: real, meaningful insights.

Register here: Link in bio

#UXResearch #ResearchOps #UXTraining #CustomerCentricity #MantarayAfrica
Fresh UX insights from across Africa, straight to Fresh UX insights from across Africa, straight to your inbox. 

Sign up for the Mantaray Africa newsletter: Link in bio

#MantarayAfrica #UXResearch #AfricaUX #ResearchInAfrica #InclusiveDesign #HumanCenteredDesign #DesignWithImpact #UXCommunity
From assembling country teams to coordinating mode From assembling country teams to coordinating moderators, interpreters, and deliverables we make complex, multi-market research feel effortless for our clients. Feedback like this reminds us why we do what we do.

Let's connect: Link in bio

#MantarayAfrica #UXResearch #ResearchInAfrica #UXAgency #DesignWithImpact
Behind every great product is a moment of understa Behind every great product is a moment of understanding.

In Nigeria, we listen deeply, translate nuance into insight, and help teams design with confidence.

Contact us: Link in bio

#UXResearch #ResearchInAfrica #NigeriaResearch #AfricaUX #HumanCenteredDesign #InclusiveDesign #MantarayAfrica #DesignWithImpact
Great experiences don’t happen by accident; they’r Great experiences don’t happen by accident; they’re built on real understanding.

At Mantaray Africa, we blend UX strategy, research, design, and training to help organisations create products that truly resonate with people in context, in culture, and in everyday life across Africa.

Let’s build what matters: Contact us, link in bio

#DesignWithImpact #UXResearch #UXDesign #AfricaUX #MantarayAfrica #HumanCenteredDesign #InclusiveDesign
We partnered with our UXalliance partners Bold Ins We partnered with our UXalliance partners Bold Insight to investigate how users perceive a data-saving browsing feature on a popular video platform. 

While the tech worked, trust didn’t automatically follow.

In mobile-first markets where every megabyte matters, users don't just want to save data they want proof they’re saving it.

Our in-depth interviews uncovered the emotional drivers behind user scepticism. This study is a reminder that in emerging markets, UX isn’t just about usability. It’s about meeting users where they are economically, emotionally, and contextually.

Dive into the insights. Let’s build better, together.

Read the full case study ~ Link in bio
Can a video selfie build trust? When Meta Novi re Can a video selfie build trust?

When Meta Novi redesigned its identity verification flow in Nigeria, we asked 12 users what trust really looks like in a digital world.

Their answers were honest, nuanced and game-changing.

Read how culturally grounded UX research shaped a safer, smarter, more inclusive product: Link in bio

#UXResearch #EmergingMarkets #InclusiveDesign #DigitalIdentity #FintechAfrica #PrivacyByDesign #UserExperience #MetaNovi #NigeriaUX #TrustInTech
Ready to lead with UX confidence? The UX-PM Certi Ready to lead with UX confidence?

The UX-PM Certification gives digital leaders the skills to turn insight into impact, proudly delivered in Africa by Mantaray Africa.
 
Join 12,000+ certified professionals around the world.
~ Want the 2026 training dates? 
~ Contact us to secure your spot: Link in bio

#UXPM #UXTraining #UXLeadership #UXResearch #MantarayAfrica
We love hearing feedback like this. It reflects w We love hearing feedback like this.

It reflects what we care about most: thoughtful planning and insights delivered with precision and speed.

Let's connect: Link in bio

#UXResearch #MantarayAfrica #TrustedPartner #UXRAfrica
Behind accurate insights is something simple: spea Behind accurate insights is something simple: speaking to people in the language they feel safe in.

Our moderators in Nigeria show exactly how powerful that can be. 

Contact us: Link in bio

#UXResearch #UXAfrica #ResearchInAfrica #MantarayAfrica
Meet the team: At Mantaray Africa, we are committe Meet the team: At Mantaray Africa, we are committed to being a force for good by ensuring we help businesses create culturally inclusive and relevant services for the market.

Contact us: link in bio 

#MantarayAfrica #UXResearch #UXDesign #AfricaUX #InclusiveDesign
#HumanCenteredDesign #DesignWithImpact #CulturalInsights
#ResearchInAfrica #ServiceDesign #ProductDesign #CustomerExperience
#UserExperience #DesignForRealPeople #EmergingMarkets
#GlobalSouth #PanAfricanUX
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