UX-PM Level 3: 22 – 24 Feb 2022


Leading UX

The third course, UX-PM3, is for anyone who wants to build a UX team and incorporate UX vision and leadership in the organization’s business strategy. We’ll explain the various profiles of a typical user experience team and how to hire the right UX resources. You’ll also learn how to carry out a UX project successfully by:

  1. Defining UX KPI metrics (quantitative and qualitative)
  2. Integrating UX activities effectively (strategy, planning, workflow)
  3. Measuring the impact of UX on the project, and
  4. Communicating outcomes

Duration: 3 Days

Time: 08:00 – 12:00 CAT

Location: Virtual

Category: UX-PM Level 3
Tags: Level 3, UX-PM


Training sessions strike a balance between theory, problem-solving, and case-based reasoning.


  • Plan and integrate UX activities in the context of a digital strategy across projects and work streams
  • Define UX metrics and KPIs
  • Measure and communicate the impact of UX on operational, financial and brand performance to inform global-level strategies
  • Build UX capability internally or externally

Course Content

  • Plan and manage projects integrating UX tools and methods
  • Identify UX opportunities and build a business case to realise them
  • Tailor design briefs to requirements, organizational context and product strategy
  • Build a UX team and incorporate UX expertise in project planning
  • Define UX objectives, metrics and performance indicators
  • Immersion and practical application: techniques to define UX business opportunities, evaluating UX experts, defining UX metrics, individual reflection and group discussion
  • A combination of theory, problem-solving exercises and case studies


The certification takes place at the end of the second day of training. The certification exam is comprised of a multiple choice component and an oral exam with the UXalliance course instructor.

Who should attend

UX-PM Level 2 certified professionals


Product owners, interactive marketing managers, project managers, IT professionals with 5-10 years of experience in the development of digital projects.

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